Gallery with Comps
The project details include a gallery of larger sample images and a couple of related comps.Also known as "Prepaid Code Cards," or "Digital Code Cards." These cards were provided to retail store locations such as Walmart and Best Buy, as well as online retailers like Amazon.
With a fairly wide catalog of purchasable content, a number of these cards were produced.
To help shoppers quickly identify the cards that were for Xbox Fitness content on store shelves, a layout template for these cards was designed first. The template reflected in-game Xbox Fitness HUD elements, positioned along the right side of the card content space. This provided a strong Xbox Fitness brand recognition device, without overshadowing or fighting with the brands related to the individual content. This was, of course, particularly important for our third-party, partner content.
Gallery
This project's gallery of images includes larger images, comps and a couple of source photo samples.While Xbox Fitness started out entirely based on partnerships with popular and well known fitness content providers, we also created a number of internally produced workout videos and content packages.
As part of my role as Design Lead on Xbox Fitness, I personally designed the collateral assets for all of our internally produced workouts and programs. This included logos for the individualized content, as well as 'box art' used in-product and for external marketing purposes.
The most unique content add-on for Xbox Fitness, Zombies for Xbox Fitness was a story driven workout package that included... You guessed it: zombies.
"Your next mission: survive. Respond to distress calls, fight off zombies, and keep moving! You'll have to evade and sneak past zombies with stealth moves that are critical to your survival. Make sure you keep pace with your team - it's too late to turn back now."
Aspect Versions
The details page includes larger images of both the portrait and landscape versions.While Xbox Fitness started out entirely based on partnerships with popular and well known fitness content providers, we also created a number of internally produced workout videos and content packages.
As part of my role as Design Lead on Xbox Fitness, I personally designed the collateral assets for all of our internally produced workouts and programs. This included logos for the individualized content, as well as 'box art' used in-product and for external marketing purposes.
"Are you ready to take it to the extreme? Extreme Combat created exclusively for Xbox Fitness is a total-body MMA (mixed martial arts) program with 5 workouts that challenge your core, increase your calorie burn, and build your strength. Start in fight position and end in fit position as you throw punches, deliver knockout kicks, and torch calories."
Aspect Versions
The details page includes larger images of both the portrait and landscape versions.While Xbox Fitness started out entirely based on partnerships with popular and well known fitness content providers, we also created a number of internally produced workout videos and content packages.
As part of my role as Design Lead on Xbox Fitness, I personally designed the collateral assets for all of our internally produced workouts and programs. This included logos for the individualized content, as well as 'box art' used in-product and for external marketing purposes.
This was a sampler of short segments from a number of the available programs to provide players an example of the variety of content available in Xbox Fitness.
Aspect Versions
The details page includes larger images of both the portrait and landscape versions.While Xbox Fitness started out entirely based on partnerships with popular and well known fitness content providers, we also created a number of internally produced workout videos and content packages.
As part of my role as Design Lead on Xbox Fitness, I personally designed the collateral assets for all of our internally produced workouts and programs. This included logos for the individualized content, as well as 'box art' used in-product and for external marketing purposes.
"Created exclusively for Xbox Fitness by Hollywood Yoga Instructor Jake Ferree, YO:30 is a 5-workout series designed to help you get the most from your yoga practice in the shortest time possible. This unique program can help you establish a better mind-body connection while you build upon on the basics of yoga."