Xbox Fitness: Content Retail (5x5) Cards

Also known as "Prepaid Code Cards," or "Digital Code Cards." These cards were provided to retail store locations such as Walmart and Best Buy, as well as online retailers like Amazon.

With a fairly wide catalog of purchasable content, a number of these cards were produced.

To help shoppers quickly identify the cards that were for Xbox Fitness content on store shelves, a layout template for these cards was designed first. The template reflected in-game Xbox Fitness HUD elements, positioned along the right side of the card content space. This provided a strong Xbox Fitness brand recognition device, without overshadowing or fighting with the brands related to the individual content. This was, of course, particularly important for our third-party, partner content.

Tools Used: Adobe Illustrator CC & Photoshop CC

Zombies for Xbox Fitness - Cover/'Box-Art'

While Xbox Fitness started out entirely based on partnerships with popular and well known fitness content providers, we also created a number of internally produced workout videos and content packages.

As part of my role as Design Lead on Xbox Fitness, I personally designed the collateral assets for all of our internally produced workouts and programs. This included logos for the individualized content, as well as 'box art' used in-product and for external marketing purposes.

The most unique content add-on for Xbox Fitness, Zombies for Xbox Fitness was a story driven workout package that included... You guessed it: zombies.

"Your next mission: survive. Respond to distress calls, fight off zombies, and keep moving! You'll have to evade and sneak past zombies with stealth moves that are critical to your survival. Make sure you keep pace with your team - it's too late to turn back now."

Tools Used: Adobe Illustrator CC & Photoshop CC

Extreme Combat for Xbox Fitness - Cover/'Box-Art'

While Xbox Fitness started out entirely based on partnerships with popular and well known fitness content providers, we also created a number of internally produced workout videos and content packages.

As part of my role as Design Lead on Xbox Fitness, I personally designed the collateral assets for all of our internally produced workouts and programs. This included logos for the individualized content, as well as 'box art' used in-product and for external marketing purposes.

"Are you ready to take it to the extreme? Extreme Combat created exclusively for Xbox Fitness is a total-body MMA (mixed martial arts) program with 5 workouts that challenge your core, increase your calorie burn, and build your strength. Start in fight position and end in fit position as you throw punches, deliver knockout kicks, and torch calories."

Tools Used: Adobe Illustrator CC & Photoshop CC

Xbox Fitness: Demo (Workouts Sampler) - Cover/'Box-Art'

While Xbox Fitness started out entirely based on partnerships with popular and well known fitness content providers, we also created a number of internally produced workout videos and content packages.

As part of my role as Design Lead on Xbox Fitness, I personally designed the collateral assets for all of our internally produced workouts and programs. This included logos for the individualized content, as well as 'box art' used in-product and for external marketing purposes.

This was a sampler of short segments from a number of the available programs to provide players an example of the variety of content available in Xbox Fitness.

Tools Used: Adobe Illustrator CC & Photoshop CC

YO:30 for Xbox Fitness - Cover/'Box-Art'

While Xbox Fitness started out entirely based on partnerships with popular and well known fitness content providers, we also created a number of internally produced workout videos and content packages.

As part of my role as Design Lead on Xbox Fitness, I personally designed the collateral assets for all of our internally produced workouts and programs. This included logos for the individualized content, as well as 'box art' used in-product and for external marketing purposes.

"Created exclusively for Xbox Fitness by Hollywood Yoga Instructor Jake Ferree, YO:30 is a 5-workout series designed to help you get the most from your yoga practice in the shortest time possible. This unique program can help you establish a better mind-body connection while you build upon on the basics of yoga."

Tools Used: Adobe Illustrator CC & Photoshop CC

C.O.R.E. - Logo

C.O.R.E. is the name of a role-playing game and an acronym that stands for, "Character Oriented Role-playing Engine."

In keeping with the highly stylized appearance associated with such games, this logo is rich in saturated colors. Its textures seek to present the feeling of seeing through an alien, marble-like material to a magma core.

Both the surface texture and the letter forms are intentionally obscure in nature and intended to relate equally well to fantasy, science-fiction, horror, and other such genres. In this way, the product is not pigeon-holed into a setting stereotype by its visual style. This is important because this game is a set of rules that are not genre specific, targeted instead to serve all players of such games, regardless of setting.

Tools Used: Macromedia Fontographer, Adobe Illustrator and Photoshop

A trademark (™) of Elladorian Design.

Pioneer Farm Museum & Ohop Indian Village - Identity Package

Pioneer Farm Museum & Ohop Indian Village is a nonprofit educational facility located near Eatonville, Washington. They run daily tours of their onsite, authentic 1880s homes and schoolhouse as well as taking educational programs around to Washington schools.

Naturally, the primary goal in development of this identity package was the '1880s feel.' The font used is their official typeface and this went a long way in the design. To increase the old style appearance, true black was avoided. The brown tint gives the text and logo a less than perfect, slightly aged look. In addition, the kerning was subtly, but intentionally, set off in several places to further support the imperfection.

One of the main challenges with this project was the client's extremely long name. To increase readability, their name was broken up, while maintaining cohesion, in different ways across their package.

Tools Used: Macromedia Fontographer, Adobe PageMaker and Photoshop, & Microsoft Word

Media LANScapes - Ad

Media LANScapes was a small, Seattle based company that specialized in the design and installation of home networking and communications wiring.

This quarter panel ad was part of a print-based advertising campaign for customer awareness. The concept of the campaign was that Media LANScapes would take the fear and danger out of getting your home wired. To carry the concept, the 'fear and danger' were represented in the ads through the devise of the deadly CAT-5 snake.

Sadly, Media LANScapes closed its Seattle office around 2003.

Tools Used: Carrara Studio, Adobe InDesign and Photoshop.

Macintosh 20th Anniversary Stamp - Concept

2004 marked the 20th Anniversary of the Macintosh operating system. In celebration, I designed and developed this commemorative stamp.

The image carries the viewer from the original, black and white 'Happy Mac' icon that appeared when the system was turned on, through the later color version, and on to today's OS X, 'Aqua' logo. Finally, the background gradient represents Apple Computer, Inc., graduating downward from apple green to apple red.

The design was developed entirely in FreeHand and it is completely vector-based (there are no raster images or scans used).

Tools Used: Macromedia FreeHand.

'Between Men & Women' - Illustrative Photo Composite

This composite image was designed to accompany a written article regarding the differences and similarities of emotional experiences that men and women have in intimate relationships.

The central, combined images are stock photographs from Digital Vision's 'The Body Autograph' collection. The background was developed by placing a patterned, silk shirt on a flatbed scanner. The shirt was scanned in grayscale and then a colored lighting filter was applied for the final effect.

Tools Used: Adobe Photoshop.

Photo Restoration

This heavily damaged photo was presented to me by the daughter of the woman depicted. The original was a black and white photo that had been attached to poster board and hand colored with a high gloss fixant/sealer over the result.

The fixant had been stripped from the primary damaged areas and the underlying color was wearing away, leaving the image with a washed out appearance. In addition to this, the surface had suffered a number of scratches and dings.

This restoration involved many adjustments to the damaged area's levels, hue and saturation, and hand painting. The final, restored image (shown right) was converted to a sepia tone at the client's request.

Tools Used: Adobe Photoshop.

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