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Along with a Gallery of Aspects and Concepts
While Xbox Fitness started out entirely based on partnerships with popular and well known fitness content providers, we also created a number of internally produced workout videos and content packages.
As part of my role as Design Lead on Xbox Fitness, I personally designed the collateral assets for all of our internally produced workouts and programs. This included logos for the individualized content, as well as 'box art' used in-product and for external marketing purposes.
The most unique content add-on for Xbox Fitness, Zombies for Xbox Fitness was a story driven workout package that included... You guessed it: zombies.
"Your next mission: survive. Respond to distress calls, fight off zombies, and keep moving! You'll have to evade and sneak past zombies with stealth moves that are critical to your survival. Make sure you keep pace with your team - it's too late to turn back now."