Also known as "Prepaid Code Cards," or "Digital Code Cards." These cards were provided to retail store locations such as Walmart and Best Buy, as well as online retailers like Amazon.
With a fairly wide catalog of purchasable content, a number of these cards were produced.
To help shoppers quickly identify the cards that were for Xbox Fitness content on store shelves, a layout template for these cards was designed first. The template reflected in-game Xbox Fitness HUD elements, positioned along the right side of the card content space. This provided a strong Xbox Fitness brand recognition device, without overshadowing or fighting with the brands related to the individual content. This was, of course, particularly important for our third-party, partner content.